The Interview by Alex Varanese - GP2010/02
Limited Edition A2 (420mm x 594mm) Lithographic Print on 200gsm Elemental Chlorine Free FSC Certified Pulp - £25.00

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Episode 12: Our GP2010 series rounds up with a limited edition print courtesy of graphic guru Alex Varanese! The Californian blazer with an eye for all things red was at the front of the queue when they were handing out the hip chips, some say he's even used time travel to stay ahead of the pack with his array of stunning works!

Having opted for a career as a software engineer early on, Alex was lured back to creative pastures when he later ditched tech for art. That said it's evident the man's logical, even his abstract lines look as if they're part of a larger, more meaningful system.

"My love for lettering and typography turned what might have been an endeavour of pure illustration into a proper design career, mixing my background in 3D graphics and animation with traditional designer's tools like vector illustration, type and layout."

"The result has been what I'd like to think is a unique mix of those elements that straddles the line between numerous fields without fully committing to any of them."

Alex's much loved ALT1977 series has been featured all over the web and in print via Wired UK and The Guardian Guide magazine. Who could resist such attention to detail!

"I've also loved the colour red since before I was old enough to know what a favourite colour even is, and made the somewhat impulsive decision early on to see what it'd look like if someone dedicated their entire body of work to a single palette. I've become somewhat known as the guy who does everything with red orange as a result (or at least somewhere in the red orange family, including dirty yellows, browns and off-whites)."

"On the business side, my art has served a number of clients including Fortune, Wired UK, Chevrolet, Nike... and can be seen on the main set of the CBS drama The Good Wife."

Most recently, Alex designed covers for the official German translations of three of Jack Kerouac's novels, including On the Road.

When all's said and done there's no denying how hot his work is, how much he loves what he does and how well he wears red! And it doesn't stop here...

If we colonise Mars...

Alex's Site
Alex's Blog
Alex on Twitter
Alex on Vimeo

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Series Background

Throughout 2010 we released a limited edition print from a diverse selection of established and upcoming artists & designers on the last Friday of every month. In December there was a series of exhibitions held in association with Absolut Vodka showcasing the 12 pieces. View the series.

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